→ Description of the working group: Media & communications

Content focus on: Driving message and mission

Blog

Attract new visitors to the website with a blog. Key measurable results:

• Creating a content strategy and outlining topics for the next six months
• Increasing the number of newsletter subscribers by 100 over that period
• Boosting the open rate of the newsletter by 10%

Social media

Connect with existing and potential contributors and members across Twitter and Discord. Increase the size of Twitter audience and Discord members. Key measurable results:

• Increasing the number of followers on Twitter by 1,000 per month
• Increasing the number of interactions on Twitter (likes and/or retweets) on Twitter by 50
• Doubling the number of members on Discord.
• Increasing the number of interactions on Discord channels